Start with the ads you already run.
Locus reads your ad account through partner access, read-only. Spend matches Ads Manager to the dollar.
Locus ties every Meta ad to the lead it started, the job that got paid, and what was left after job costs. Real profit per ad.
See what each ad really made.
Locus follows every Meta ad to the leads it started, the jobs that got paid, and the job costs behind them. You’ll know what each ad returned per $1, how many jobs it paid for, and which ones Meta never counted.
Understand why a job was credited to an ad, and when it wasn’t.
Locus shows the exact signals behind each match: phone, email, Instagram handle, vehicle, timing. An exact match credits itself. A fuzzy name waits for your yes.
From “what happened?” to “what now?”
Locus doesn’t stop at the number. Every Monday it tells you what to pause, what to raise, and which matches to confirm.
Seeing leads in Ads Manager is fun. Knowing which ad paid for itself after job costs, and which one to pause on Monday? That is the whole game.
Locus shows them, by matching paid invoices to the ad that started them. Same system, different inputs.
Paid PPF jobs Meta counted vs. jobs Locus matched to the reel. Example data.
Quotes take days and jobs take weeks, so Locus waits for the trade's own lead-to-paid lag before judging the ad. Example data.
Paid wraps Meta counted vs. invoices Locus matched to the Tesla reel. Example data.
Back for every $1 on the $199 special, after film. Meta counted 19 of 28 jobs. Example data.
Connect Meta, drop in your jobs export, map the columns. Locus matches, subtracts job costs, and reports every Monday.
Locus reads your ad account through partner access, read-only. Spend matches Ads Manager to the dollar.
Leads from DMs, Messenger, lead forms and calls are matched to invoices by phone, email or Instagram handle.
Meta’s conversion number sits next to the paid jobs Locus matched, per ad and in total.
Young ads are flagged Too early until their lead-to-paid window has passed, so a slow trade doesn’t kill a good ad.
Profit per $1 after job costs, with the prior 30 days beside it. Kill, Keep, Scale, or Too early.
For shops spending $3,000 or more a month on Meta.
Pay for the install once. The monthly keeps it synced.
No. It reads your ad account through partner access. You make changes in Ads Manager. Locus logs them and tells you two weeks later whether they helped.
Read-only partner access to your Meta ad account, and a paid-jobs export: name, phone or email, service, paid amount, job cost, dates. We map the columns during the install.
A lead is credited to the last Meta ad that person came from within 7 days. An exact phone, email, or Instagram match credits itself. A fuzzy name waits for your confirmation.
Paid amount minus job cost, on paid jobs only. Deposits, booked jobs, and pending matches stay off the ad.
No. Most small businesses book through DMs, Messenger, lead forms, and calls. Locus works from those.
See profit per $1 for every ad, after job costs, with the invoices to prove it.